Are you in Luxury?

Are you in Luxury? Better said: are you willing to understand the evolution of extreme value-creation business models? Then, pay attention to Mr Bernat Arnault’s messages. Beyond his talks, his actions and deliveries. He is the CEO of LVMH, the 75 luxury brands conglomerate (Louis Vuitton, Christian Dior Couture, Fendi, Loewe, Bulgari or TAG Heuer among others). And he knows the game. In January […]

A $25,000 pair of sneakers.

A $25,000 pair of sneakers. The DIOR x Air Jordan 1 High sneakers were the first collaboration between the luxury powerhouse and sneaker giant. Crafted from wolf grey and sail white leather, these Air Jordan 1 High sneakers take on the iconic high-top silhouette and update it by way of a grey Christian Dior Couture monogram swoosh […]

Toile de Jouy pattern by Christian Dior Couture.

Toile de Jouy pattern by Christian Dior Couture. One of the biggest challenges of a Luxury Brand is managing the tension between the preservation of heritage and a continued push to innovate. Toile de Jouy was a specific type of linen printed with romantic, pastoral patterns in a single colour—usually black, blue, or red—on an unbleached fabric. […]

I love this concept store by Christian Dior Couture.

I love this concept store by Christian Dior Couture, developed in collaboration with WASP, the Italian 3D printmaker. A unique installation of two circular modules, crafted from natural materials (clay, sand, and raw fibres). Inside, Maria Grazia Chiuri’s designs, are on show. The ‘Toile De Jouy’ motif is embroidered on them. A few thoughts come out from this […]